Local Brands I Love

One of my favourite things about Newfoundland is the abundance of amazing local talents and businesses we have growing here on our little island. There are so many specialty clothing brands, bath shops, boutiques that feature and support their fellow business owners by stocking their products, and crafters who set up booths every weekend at local markets. People are so eager to support these brands, and I am certainly one of them. SO if you’re someone interested in purchasing or trying local products, here’s a list of locals brands I love and where you can find them in St. John’s.


Figgy Duffdory

I have been following Figgy Duffdory since 2015 when I got my first thrifted denim shirt with “I dies at you” printed on the back. Since then Janalynn Petten, owner and designer of the brand, has released many more articles with iconic newfie catchphrases that are a staple in many closets.

Figgy Duffdory can be found at:


 Ethereal Boutique, 199 New Gower St.

The Night Market

Some Good Market



The clothing brand S∀LT follows a lifestyle and philosophical concept called the Salt Philosophy, derived from the saying “salt of the earth” meaning: “revealing genuine moments through artistic expression”. The combination of design with an edge and this philosophy equals the brand S∀LT.


S∀LT can be found:

Online at theshopsalt.com

Various pop up shops throughout the year


Saltwater Designs

Owned and operated by Caitlin who settled in St. John’s 8 years ago, Saltwater Designs is a fun and innovative brand. Saltwater designs not only offers modern and popular designs but the option to purchase customized designs that are one of a kind! I purchased my first Saltwater Designs “Brunette” sweater a few weeks ago at the Brigus Blueberry Festival and I have been living in it ever since!


Saltwater Designs can be found at:


Unicornio Studio, 152 Water St.

Home Accents & Gifts, Bay Roberts

Night Market


Brassy Lassy

This shop has a very special place in my heart and since discovering it a few months ago I have raved about the power of precious and semi precious stones, along with other items that fall into spirituality. The calm that washes over me when I have me stones in my hands or by my bedside is actually astounding and while it could all just be in my head, I’m not questioning the peace of mind they bring me.


Brassy Lassy can be found at:

538 Water St.


Rainy Days Bath Co

This company has replaced my need for Lush by providing top quality bath products. From bubble bars to bath bombs, bath salts to lip scrubs and oils, they have everything for a do it yourself self care spa day! I’m a big fan of the bubble bars and bubble bar scoops.


Rainy Days Bath Co can be found:

On their facebook page www.facebook.com/rainydaysbathco

The Night Market

Some Good Market


Display Rules

A brand that stomps on the stigma around mental illness and creates positive awareness through clever designs, Display Rules has a very special place in my heart. With shirts that represents anxiety, depression, OCD, PTSD, and shows the stats the 1 in 5 Canadians will will have dealt with mental illness at won’t point in their life, this brand breaks barriers and doesn’t conform with the notion that we shouldn’t be vocal about our mental illnesses. A powerful message brought by strong individuals, this is a brand you should get behind.


Display Rules can be found at:

Unicornio Studio

Twisted Sisters, 179 Water St.

Coast Clothing, Stephenville

Night Market (Aug 23rd)

Feminism Reframed (Aug 24-26)

VegFest (Aug 26th)


And here are some other amazing brands that are a must to check out!



The Lighthouse Co

Velvet Snow Accessories

Boou Dog Treats

Posie Row and Co


Night Market takes place select Thursdays at St. Thomas’ Church 8 Military rd

Some Good Market is held in various locations currently at Academy Hall on South st., Brigus


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